WordPress is great for creating blogs with ease and without having to worry about coding. If you have a lot of pages and need to update the navigation or the footer, it is fast and easy rather than going into every single page. GoDaddy also has an option for WordPress integration, which is great for businesses.
A big appeal is that there are hundreds of themes to choose from. You don’t have to worry about CSS at all and can use the themes as is. But if you do know how, you can take a theme and do a number of things to make it look unique.
As for my impressions, I have used free themes for classes—a WordPress class a few years ago, and then our Intro to Digital Communications last semester. Because it had been a few years since I used it, the theme that I was using was very dated. It also took some time to figure out how to change certain things. Although I enjoy trying out different themes, I wish there was a way to use various elements from different themes. I see that you can schedule when to publish a blog, but I don’t see if you can schedule when to make design changes. It seems like it is live, whereas when you code something yourself, you can test and play around it with it before you upload to the server. But for quick content edits, it is very seamless and easy.
WordPress is used by large companies such as The New Yorker, BBC America, Bloomberg and Variety. With built in SEO and social media integration, it is no surprise why both big and small companies would want to use WordPress. It is responsive, has all-in-one hosting and a variety of themes that can be customized to suit your website.